At Priority Fitness, we believe that your health data is personal. Our Priority Promise extends beyond the studio floor to how we handle your information. We are committed to protecting your privacy and ensuring you understand exactly how your data is used to support your training and longevity.

We collect different types of information to provide our services, from scheduling appointments to analyzing your metabolic health.

• Personal Identity Information: Name, email address, phone number, and emergency contact details.

• Health & Performance Data: As a performance studio, we collect sensitive physiological data, including:

  • The Lab Results: VO2 Max data, Resting Metabolic Rate (RMR), and heart rate zones.

  • Training History: Injury history, physical limitations, and training goals (e.g., "Run a Marathon", "Pick up grandchildren", etc.).

• Payment Information: Credit card details and billing addresses are processed securely through our third-party booking partner (Mindbody). We do not store full credit card numbers on our local servers.

• Digital & Usage Data: We collect technical data such as your IP address, browser type, and interaction with our ads (e.g., Google Click IDs) to improve our website experience.

We use your data for specific, defined purposes:

• Service Delivery: To schedule your 1-on-1 sessions, process payments, and communicate with you.

• Personalized Programming: Your assigned trainer(s) have access to your health data to design safe, effective training programs tailored to your biomechanics and goals.

• Communication:

  • Transactional: Appointment confirmations, receipts, trainer cancellations, and studio closings.

  • Community: If you opt-in, we send our newsletter containing studio updates and educational content. You may unsubscribe at any time.

• Business Analytics: We use anonymized data to understand which services (e.g., "Longevity Training" vs. "Triathlon Coaching") are most in demand and to measure the effectiveness of our advertising.

We do not sell your personal data. We only share information with the trusted technology partners that power our operations:

• Mindbody: For scheduling, member management, and secure payment processing.

• Mailchimp: To deliver our newsletters and email communications.

• Google Analytics & Ads: We use these tools to measure website traffic and ad performance. This may involve the use of cookies to track conversions (e.g., knowing that a click on a "VO2 Max" ad led to a booking).

We treat your digital data with the same care as your physical safety.

• Clinical Privacy: Results from The Lab (Korr Medical testing) are stored securely and discussed only with you.

• Access Control: Only authorized staff members with a legitimate business need have access to member health profiles.

You have control over your data. You may:

• Opt-Out: Unsubscribe from marketing emails via the "Unsubscribe" link in any footer. Note that you will still receive transactional emails regarding your appointments.

• Access & Correction: Request a copy of the personal data we hold about you or request corrections to your health profile.

• Deletion: Request the deletion of your digital account, subject to our legal obligation to retain certain financial or waiver records.

• Email: info@priorityfitnesstraining.com

• Phone: (347) 223-4072

• Studio Address: 339 5th Street, Brooklyn, NY 11215