Join the Priority Endurance Squad!

About Coach Ben Kessel

Hi! I'm Ben Kessel, the head coach of the Priority Fitness Endurance Squad.  I grew up in Brooklyn, New York as both an athlete and a student of human movement.  As a kid I played a lot of different sports, and capped my youth athletic career as a collegiate Lacrosses goalie. As a teen, I worked in my father's Chiropractic office and learned about the body and human movement. I earned a degree from SUNY Buffalo in Personal Health & Wellness Training (a combo of exercise science, pre-med, nutrition, and psychology).


I picked up multi-sport endurance athletics in my mid-20s as I was running more and coaching more endurance athletes for strength and conditioning. I fell in love with the training, coaching, and community. I feel very fortunate and honored to part of the process of guiding and coaching others to reach their goals and aspirations.

Here are some of my qualifications and current roles:

  • Strength coach since 2004.  CSCS certified

  • Owner of Priority Fitness (est 2008)

  • Strength & Conditioning Coach for Brooklyn Tri Club and Prospect Park Track Club 

  • USATF Coach

  • USAT Level II Coach

  • Performance Nutrition Specialist- SPN

  • Avid Runner, Triathlete (all distances), Cyclist, and fitness nerd

  • Ironman Finisher

  • Team USA 2019 - ITU World Championship (Triathlon)

  • Ironman 70.3 World Championships Finisher 2019

  • President of Brooklyn Tri Club 2019, 2020

  • I also play the Banjo and the 2-time champion of the Brooklyn Folk Festival Banjo Toss!

Looking to get the best out of yourself training for your next endurance race or season? Our very own Ben Kessel provides training plans and monthly coaching options.

Joining the Priority Endurance Squad includes:

  • Personalized daily workouts

  • Personalized testing (Heart rate, bike power, swim speed, pacing, and more)

  • Nutritional guidance

  • Ability to work with your schedule

  • Access to a community of other endurance athletes

From your first 5K to qualifying for Team USA in Triathlon, we can help you get there!  Ben has coached a variety of athletes with as many goals as you can imagine:

  • First time finishers in anywhere from 5K to Ultra Marathon

  • First time finishers from sprint distance triathlon to Ironman distance

  • Multiple age group and overall podiums in both running and triathlon events

  • Boston Marathon qualification 

  • ITU World Championship qualification

Email us at for more information.